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Greg Bogich. Credit: White Glove

Life Health > Running Your Business > Marketing and Lead Generation

Annuity Marketing Support Services Firms Merge

By Allison Bell

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White Glove and TouchFuse, two firms that help financial professionals market annuities, life insurance and other financial services products, have merged.

White Glove is a Troy, Michigan-based firm that works with financial professionals to organize client seminars and workshops.

TouchFuse is the Tampa, Florida-based firm that runs the LeadJig, Prospectix and Acquire Direct systems. Financial professionals use the systems to generate leads, develop and implement marketing campaigns, and track campaign performance.

Greg Bogich, the CEO of White Glove, is the CEO of the combined company. Alexander Hug, the CEO of TouchFuse, is the president.

White Glove and TouchFuse have not disclosed whether either firm paid the other or, if so, how much, but Rockbridge Growth Equity, a Detroit-based investment firm, has invested in White Glove.

Ziv Weizman, a Rockbridge partner, said in a comment included in the deal announcement that Rockbridge will “support an accelerated pace of innovation” at the combined firm.

Greg Bogich. Credit: White Glove

Allison Bell

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