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A wildfire burns in Lahaina, a town on the Hawaiian island of Maui.

Life Health > Running Your Business

New York Life Donates $200K to Maui Wildfire Relief

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New York Life said Thursday that it will donate between $200,000 and $300,000 to Maui wildfire relief efforts.

The life insurer is donating $150,000 to the Maui Strong Fund and $50,000 to the Maui Food Bank immediately.

The life insurer has pledged to match up to $100,000 in employee donations to those two organizations. If the company provides all available matching funds, that would mean that it and the employees had contributed a total of $400,000.

New York Life and an affiliated foundation contributed $3.3 million to disaster response efforts and $32 million to charitable organizations of all kinds in 2022.

Wildfires have killed at least 111 people in Lahaina and other parts of West Maui since Aug. 7. The first also have displaced about 1,000 individuals and families and disrupted the lives of many thousands of other Maui residents, according to the Maui News.

The Hawai’i Community Foundation last week started the Maui Strong Fund with $1 million in initial funding commitments and now has raised about $44 million.

The foundation has strong ties to the financial advisor community.

Roger Higa, a New York Life partner, won the foundation’s Outstanding Professional Advisor in Philanthropy Award in 2017.

Eric Fujimoto, an advisor at Ho‘ea – Wealth Advisory Group, a firm affiliated with Ameriprise, won the foundation’s philanthropy advisor award in 2015.

A member of the U.S. Guard took this photo of Lahaina, a historic town on Maui, Aug. 10. The Coast Guard rescued 14 people from the wildfires that day. Credit: U.S. Coast Guard Hawaii Pacific


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