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Chloe Wohlforth

Financial Planning > UHNW Client Services > UHNW Client Advice

What Wealthy Families Need From Advisors

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Many women prefer to hire a female financial advisor. This is noteworthy progress. But the question remains: What will prompt more women to choose to be a financial advisor?

“It comes down to the huge shift in wealth — control of assets from men to women — that people have been talking about for many years,” says Chloe Wohlforth, a certified financial planner and partner in Angeles Wealth Management, in an interview with ThinkAdvisor.

Further, she says, “the fact that more young women are making significant headway [financially] will ultimately lead to more female advisors because there’ll be a greater need for them.”

Promoted to partner early this year, Wohlforth, 37, works with many “self-made” female entrepreneurs in their 30s “who make millions of dollars,” she says.

“Lots of women today are doing it on their own,” she emphasizes.

In the interview, the CFP also discusses her substantial work with multigenerational clients and how advisors can best bridge the generation gap when it comes to gifting and inheritances.

“The whole idea is to make sure that each generation really feels the advisor is working on their behalf,” she says.

Santa Monica, California-based Angeles Wealth Management focuses on ultra-high net worth families. Wohlforth’s clients, on average, have about $10 million of investable assets each.

At the firm for just four years and already one of its four partners, she previously was with the RIA Bridgewater Advisors and Chilton Trust Co.

She joined Angeles in 2019 as a managing director to expand its then-brand-new New York office.

Angeles Wealth and Angeles Investment Advisors, which serves institutional clients, have about $37 billion in assets under management. Of that, the wealth management affiliate manages more than $1 billion. 

ThinkAdvisor recently interviewed Wohlforth, speaking by phone from her midtown Manhattan office.

Addressing a shift of mind that she suggests advisors adopt, she explains why being “a jack-of-all-trades” is “no longer feasible” for advisors.

“Advisors need to build a team of experts to help serve clients in the best possible way,” she maintains.

Here are excerpts from our interview:

THINKADVISOR: How would you categorize the majority of your clientele?

CHLOE WOHLFORTH: I work with people that are in their 30s who are self-made, and I work with multigenerational clients, starting with the matriarch and patriarch all the way down to the grandchildren.

A number of your clients are young women. Do women prefer to have a female advisor?

Sometimes. [Many] women clients I have are in their 30s and have made millions of dollars, whether in venture capital, private equity, startups that have done exceptionally well.

One entrepreneur was in her fourth startup, and then one of the four really made life-changing money for her.

We’re working with these very young self-made people. Lots of women today are doing it on their own. And they’re all extremely intentional about how they want to manage their money.

When do you expect to see a big increase in female financial advisors?

It comes down to the huge shift in wealth — the control of assets from men to [longer-living] women — that people have been talking about for many years now.

So, that transition of wealth to more women and the fact that more young women are making significant headway [financially], in whatever industry they work in, will ultimately lead to more female advisors because there’ll be a greater need for them.

What are the issues of multigenerational clients?

One is that different generations might have different ideas of how they want to invest, what types of companies they want to invest in and how much risk they want to take.

There are also issues of trust and [on the part of the older gen] giving away control of the assets.

Please explain the “trust” issue.

Right now, the lifetime gift tax exclusion is extremely high [$12.92 million in 2023] per person. That really leads to some significant during-life gifting for clients who can afford it.

This takes a lot of trust-building and communication between generations. It’s about making sure the first generation feels they can make these gifts and that the next gen and the one after are educated in best practices, and that their voices are heard about what they want to accomplish and what their ideal portfolio would look like.

It’s all about [ensuring] that with every generation, we understand the mandate.

But often the older gen doesn’t want to tell their children the size of their estate. How can the younger gen trust the elder gen if the family is obviously wealthy but the parents won’t reveal their future inheritances?

That’s where the advisor comes into play and why relationship-building with the advisor is so critical for the second generation.

Because then it’s less about what’s being transferred and more about staying focused on the task at hand — knowing that someone has their finger on the pulse of everything and that all the right people are in place: the financial advisor, tax advisor, estate attorney. 

It’s about the second gen knowing that the advisor and the first gen have put together a team to make sure everybody’s best interest is taken into consideration.

Why doesn’t the older gen want their children to know how much money they’re going to inherit?

We’ve seen it more times than not that the first gen doesn’t want to unveil dollar amounts [thus prompting] expectations of what’s being transferred. 

For the next gen to know that this is very common helps them realize that it’s pretty normal.

Often the first gen doesn’t want to give an idea of what [their children’s] life might look like with an inheritance and let that overshadow anything they’re looking to accomplish on their own.

What else isn’t ideal about setting an expectation?

Circumstances change. Being told at a young age what to expect down the line may not be feasible because family circumstances or market circumstances change. 

Many times the first gen might have an idea in place and then change their minds, whether that’s because of a change in their situation or in tax codes, say.

How should the advisor help?

The [approach] is to make sure [the next gen] has a relationship with the advisor and feels their thoughts and ideas are being heard. That’s the most important part. The rest will unfold.

The whole idea is to make sure that each generation really feels the advisor is working on their behalf.

How essential is it for clients, in general, to have a financial plan?

It’s critical for a few reasons. I don’t necessarily mean a formal plan that’s [worked out with] software. You can do that, and there are great value-adds for building something that’s in writing.

But if clients aren’t looking to build a plan at the very beginning and feel they don’t need one then, planning is involved regardless.

The whole idea is to get to know clients and figure out what their goals are. As an advisor, that’s really the basis of everything you do and what you’re trying to accomplish.

What’s the biggest challenge to financial advisors today?

It’s not necessarily a challenge but a way that advisors might be shifting their thinking, where it’s about team-building and getting expertise in house versus trying to manage everything as one person.

There was a time when an advisor could be a jack-of-all-trades — running a financial plan, making investment decisions, preparing tax returns, opining on charitable gifts. 

I think that’s no longer feasible, and advisors need to build a team of experts to help serve clients in the best possible way.

It’s really important to build a robust team around families so that at any given moment, when things are shifting either because of market volatility or a banking crisis or artificial intelligence — you name it — you have people that are focused on the [relevant issues].

This year, Angeles Wealth Management promoted you to partner at age 37. What’s the secret to your success?

I’ve been working with families and giving advice for a long time and have been able to build strong relationships with clients. Equally important has been building relationships with colleagues and being a source of information for them.

I’ve had the opportunity to get involved in every aspect of being a financial advisor whether that’s operations, financial planning or investments. So I’ve had exposure to many different areas of expertise that I’m able to draw on.

What’s your ultimate professional goal?

I don’t have a certain number of clients or assets under management in mind. My goal is to make sure that people I’m working with feel very confident in me and the firm.

If I can secure that trust and keep those relationships, that’s my measure of success.

What sparked your interest in becoming an FA?

It’s clear as day why I do what I do. It all stems from when I was 16 and lost my dad suddenly [in the 9/11 World Trade Center terrorist attacks].

My mom didn’t know how to pay a bill. But I saw what her financial advisor was able to do for her to let her sleep at night.

He reassured her that she wouldn’t outlive her money and that she would be able to raise her child the way she had envisioned. I saw how much my mom depended on him to move forward.

He guided her and gave her peace of mind. I saw that power.

What impact did the advisor’s work have on you for the future?

It was extremely motivating to me and is a motivation working with clients today.

It’s important to have someone outside the nuclear family that really knows you and your financial circumstances well so that, regardless of what happens down the road, everything can stay intact and that you have a plan someone can help execute.

That was ingrained in me at a very young age.


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