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Cetera Names New Head of Indie Advisor Channel  

By Jeff Berman

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Tom Halloran, Cetera Wealth Partners president, is being promoted to serve as the new head of the firm’s independent advisor channel, replacing Brett Harrison, Cetera Advisors CEO and president, who is leaving the company after more than 25 years, a Cetera spokesperson said Friday.

Halloran was Voya Financial Advisors president when Cetera Financial Group said in 2021 that it was acquiring the independent financial planning channel of insurer Voya Financial. He became Cetera Wealth Partners president after the acquisition.

Before joining Voya, he was managing director, head of product and acquisition at Merrill Edge from 2010-2013, according to his LinkedIn profile.

“After more than 25 years of leadership, commitment and innovation at Cetera and its predecessor firms, Brett Harrison will be pursuing a new chapter in his career as he considers his long-term future and retirement,” the Cetera spokesperson told ThinkAdvisor.

After Harrison steps down, Halloran will “assume an expanded role over the Independent Advisor channel,” which includes Cetera Advisors and Cetera Wealth Partners, the spokesperson said. “Tom is well suited to guide the team into the future and will play a key role in executing Cetera’s continued growth strategy.”

Halloran, Harrison and other team members are “hard at work defining a transition process and timeline that prioritizes the needs of the financial professionals in the Cetera Advisors community,” the spokesperson said. “There is no imminent deadline or timetable.”

In his new role, Halloran will report to Tom Taylor, who will continue his leadership role at Cetera as chief sales and growth officer, according to the spokesperson.

WealthManagement.com was the first to report Halloran’s promotion, on Thursday.

Cetera Financial Group recently acquired Avantax, formerly Blucora, in an all-cash transaction for $1.2 billion — a transaction that adds Fidelity as a custodial partner for Cetera. The news came only a month after Cetera wrapped up its purchase of Securian Financial Group’s retail wealth business, which it says brought it close to $50 billion in assets.

Jeff Berman

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