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Life Health > Life Insurance > Life Settlements

For Life Settlement Firms, AI Could Unveil Hidden Truths

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What You Need to Know

  • Clients often fib about their health, habits and hobbies.
  • A human might have no time to check what the client says.
  • Artificial intelligence might have plenty of time.

Artificial intelligence is no longer alien to insurance professionals.

For several years, discussions revolving around AI and its potential consequences on the insurance sector have taken center stage.

Often, these conversations were shrouded under another term with which we are significantly familiar — big data.

Big data has been integral to insurance discussions for decades, mainly due to the vast amounts of data the industry generates and deals with daily.

From actuarial tables to health and lifestyle information, the insurance industry is brimming with data.

As such, it is not surprising that the life insurance settlement industry is taking an extremely close look at the AI revolution.

How Artificial Intelligence Is Created and Utilized

At its core, AI is developed by meticulously analyzing large amounts of data and behavioral patterns.

Its intelligent decisions are data-driven, bridging the gap between raw data and actionable insights.

The emergence of GPT, a writing AI program, has further emphasized the power and potential of AI, turning previously complex processes into more straightforward tasks.

AI is harnessed to undertake tasks that are either too challenging, repetitive or costly for human intervention.

AI is expected to vastly affect various aspects of the insurance industry, including risk assessment, fraud detection, human error reduction, claim processing and customer service enhancement.

All of these areas, currently handled by humans and computers, are ripe for evolution through AI.

The Potential of AI in Insurance

AI’s transformative potential extends to altering how insurance is underwritten, priced and sold.

With AI, even more data will become available over time, and it will be able to conduct research and gather information at a rate that outpaces human capabilities.

Consider a real-life scenario:

An individual seeking a life insurance policy enjoys skydiving but is aware that acknowledging this hobby on their application might lead to either denial of the policy or an exorbitantly high premium.

Consequently, the individual denies having this hobby.

An AI program, however, could analyze the applicant’s social media feeds and discover evidence of their skydiving activities.

While this is currently not practical for humans due to time constraints, AI could efficiently perform this task.

AI could improve life insurance settlement by providing more accurate life expectancy data.

Currently, physicians review medical records to determine life expectancies.

With AI, we could gather and analyze more data points from an applicant, potentially resulting in more accurate life expectancy predictions based on current trends in health care.

At PolicyAppraisal.com, we are already gearing up for this transformation.

We have developed proprietary algorithms that help analyze policies’ value on the secondary market.

Having reviewed thousands of policies, we continually monitor life expectancies’ performance and overall accuracy.

Policy appraisals are evolving, with their values fluctuating from month to month and, indeed, year to year.

With more data and the assistance of AI, we anticipate a future of even more accurate life expectancies and appraisals.

These values might fluctuate more frequently, reflecting the real-time insights and adjustments made possible by AI.

Initial Benchmarks and the Future

When crunching numbers, the most critical factor is always the initial benchmark.

Meaningful analysis requires a reference point.

As AI continues to revolutionize the insurance industry, the crucial challenge lies in establishing accurate initial benchmarks.

Appraising policies help advance the entire industry while enabling agents and advisors to set benchmarks for future policy valuations.

We encourage life insurance industry professionals to perform annual policy appraisals, as adding this new information to the life settlement data sets will help their clients, and the industry as a whole, as AI takes hold.

As the insurance industry embraces AI, the synthesis of traditional insurance practices with forward-looking AI technology will revolutionize how we approach life insurance settlements.


Wm. Scott PageWm. Scott Page is a life insurance policy appraisal expert and CEO of PolicyAppraisal.com.

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