Edward Jones to Plow $1B Into Tech This Year: Tech Roundup

Edward Jones is investing $1 billion in 2022 in technology infrastructure, digital initiatives, virtual business enablement tools and various test and learn pilot programs that it said are “designed to grow its impact and deepen client and financial advisor relationships.”

Edward Jones advisors throughout the U.S. and Canada are piloting new prototypes that “may be scaled to Edward Jones’ nearly 19,000 financial advisors and more than 7 million clients across North America,” the company said Tuesday in a news release.

The company is also implementing planning tools with Envestnet | MoneyGuide that Edward Jones said will help its advisors “deepen the discovery process and begin to build and manage financial plans with their clients.”

MoneyGuide capabilities will enable Edward Jones branch teams to “address a broader range of client needs and goals beyond retirement and education,” Edward Jones said.

Edward Jones’ U.S. advisors will test and learn other ways in which the company might integrate MoneyGuide tools in the future with the goal of scaled adoption by 2025, it said.

Edward Jones also recently acquired a minority interest in Mesa, Arizona-based Public Safety Financial, owner of an RIA that serves first responders and government employees. “This strategic investment will help Edward Jones better understand unique goals of the first responder client segment in the U.S. and co-create business plans that more completely address their needs,” it said.

Edward Jones expects to make additional announcements “in the months to come as it continues to activate its purpose and accelerates its journey toward delivering on human-centered complete wealth management,” it said.

The firm also announced it hired David Chubak as head of wealth management. Chubak joins the firm from Citigroup’s retail services.

ProShares Launches Metaverse ETF

ProShares launched a Metaverse ETF (VERS) on the New York Stock Exchange with a 0.58% expense ratio, saying Thursday that the new exchange-traded fund was “designed to give investors access to leading companies shaping the next frontier of digital interactions.”

ProShares’ VERS ETF tracks the Solactive Metaverse Theme Index that relies on state-of-the-art algorithms designed to capture the metaverse investment opportunity as it evolves, ProShares said. The index tracks 40 companies spanning a broad range of industries including social media and gaming companies.

ProShares launched the first Bitcoin futures ETF, the ProShares Bitcoin Strategy ETF (BITO), in 2021, it noted.

“VERS is the latest addition to ProShares’ growing lineup of thematic funds, which make it easy to invest in long-term, transformational trends such as the increasing influence of e-commerce, on-demand services, big data, and nanotechnology,” according to the firm.

Pershing X Teams With Albridge

Pershing X, BNY Mellon Pershing’s new business unit unveiled last year, partnered with the incubator tech firm Albridge to “bring unique strengths across fintech and advisory to help win the race for talent,” according to Pershing X.

“Advisors will be able to overcome the challenge of managing multiple and disconnected technology tools and data sets fueling business growth,” Pershing X said. “Data will be one of the critical areas that will differentiate Pershing X in the market.”

Pershing will undertake an “ambitious modernization and expansion of the Albridge platform and capabilities to power Pershing X,” it also said.