Docupace CMO Shares Secrets of Successful Rebranding

Think Advisor recognized Ryan George, chief marketing officer of Docupace, as part of the LUMINARIES Class of 2022, and specifically for his efforts at overseeing and executing a company-wide rebranding strategy over the last year. George offers an inside look at that process and shares some best practices as part of this podcast.

Three Key Takeaways:

• As a 20-year-old fintech firm, Docupace needed rebranding to emphasize efficiency and how its customers could use its products and services to scale and grow their business.
• George notes that bringing positivity to meetings, whether internal or external, helps stakeholders see the benefits of the changes you’re looking to make to the organization.
• Partnerships matter, especially when trying to communicate a new strategy or deliver a new product or service.