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Docupace CMO Shares Secrets of Successful Rebranding

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Think Advisor recognized Ryan George, chief marketing officer of Docupace, as part of the LUMINARIES Class of 2022, and specifically for his efforts at overseeing and executing a company-wide rebranding strategy over the last year. George offers an inside look at that process and shares some best practices as part of this podcast.

Three Key Takeaways:

  • As a 20-year-old fintech firm, Docupace needed rebranding to emphasize efficiency and how its customers could use its products and services to scale and grow their business.
  • George notes that bringing positivity to meetings, whether internal or external, helps stakeholders see the benefits of the changes you’re looking to make to the organization.
  • Partnerships matter, especially when trying to communicate a new strategy or deliver a new product or service.


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