Date: Thursday, January 26, 2023

Time: 2 pm ET | 11 am PT

Cost: Complimentary

Sponsored by:

FMG Logo

Join this complimentary webcast and our speakers, Samantha Russell and Susan Theder from FMG and their special guest, Yelena Melamed, Head of Products at Catchlight, will outline ways to improve (or kick start) your lead generation efforts in 2023.  They will specifically address how to:

  • Attract more quality leads
  • Create customized nurture strategies that increase conversions
  • Apply best practices to your website, social media, and email
  • And more!

Register Now!

Can’t attend? Register here for an on-demand recording after the webcast.

Featured Speakers:

Susan Theder

Susan Theder | Chief Marketing & Experience Officer | FMG

Susan Theder is the Chief Marketing and Experience Officer at FMG. Susan places an emphasis on the importance of customer-focused strategies that leverage data and technology to deliver personalized and customized experiences that wow. She has a passion for helping financial professionals grow and market their businesses and is an active supporter of women and diversity initiatives.

Samantha Russell

Samantha Russell | Chief Evangelist | FMG

Samantha teaches financial advisors how to utilize digital marketing strategies to produce exponential growth through website development, content marketing, SEO, social media and video.

Her cutting-edge thought leadership is recognized throughout the financial services industry and has led to her being awarded an Investment News 40 Under 40, ThinkAdvisor “Luminary” and Wealth Management Top Ten to Watch.

Yelena Melamed

Yelena Melamed | Head of Product | Catchlight

Yelena is the Head of Product for Catchlight. In her role, Yelena is responsible for developing and managing the Catchlight platform products providing strategy development, product management, and go to market support. She is driven to help advisors leverage data and technology to grow their businesses. Prior to joining Catchlight, Yelena spent over 23 years building products for wealth managers in various roles. She has focused her efforts on the cross section of advisor and investors facing technology including portfolio management, institutional order management and trading platform and workplace investing technology. Yelena received a Bachelor of Science degree from Northeastern University in finance and management information systems, graduated from the Securities Institute program at Wharton Business School and holds a Series 99 license.